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Saturday, May 19, 2018

The Chinese Starbucks Experience Is Much Different


Chinese Starbucks customers are far more digital than American customers. Growth is taking off in China with a new store opening every 15 hours. In the US, some still argue that "cash is king," and parts of the country still have cash-only businesses. In China, the apps Alipay and WeChat run the market, supporting most purchases- from street-food vendors to utility payments. As a result, Starbucks will be going didgtal. 80% of Starbucks transactions in China are cash-free. The coffee chain found success in China by investing in its people and working hard to understand the culture. A new Starbucks store opens every 15 hours. https://ift.tt/2IRHIiN http://www.wochit.com This video was produced by YT Wochit News using http://wochit.com

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